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EVOC is a travel bag company. It all started after an avalanche accident while shooting a snowboard video in 1999. Former freeride-pro Holger Feist came up with the idea of a backpack with integrated back protector. The incident did not involve burial and did not have serious consequences. Holger did, however, injure his back as a result of the avalanche shovel in his backpack when he crashed in a couloir.
The concept of a back protector also seemed to make sense for mountain biking, particularly as the ergonomics of the bike packs at the time left much to be desired. “Like a football on your back!” is how Holger summarized it in 2000 after a three-week bike expedition through Tibet, to Mount Everest Base Camp.
So the great minds at EVOC started to tinker, sew and experiment, until the first functioning backpack prototype was finally initiated in 2003, on the trails of La Paz. But an entirely different problem emerged in Bolivia, one for which a sensible solution was not yet available on the market: the bike that had been carefully packed in a box, came off the baggage carousel at La Paz airport in tattered packaging and in all its individual parts. Fortunately, everything was still there, but this was obviously a reason for developing a sophisticated bike travel bag, as well. Right from the start, the focus was on maximum functionality and quality so as to ensure that worrying about gear was going to be a thing of the past once and for all.
Both products were initially produced only the creator’s personal travels and for friends who requested them. Until one day, they had a phone call from a friend and long-term travel companion, Bernd Stucke from Hong Kong. He had taken his bike for a service at the legendary “Flying Ball” bike shop in one of the very first bike bags. Bike mastermind and shop owner Mr Lee was so impressed by this bike travel bag that he immediately ordered 50 bags. And that was to be their first “real” customer. So in 2008, the EVOC brand was founded.