Precision Hydration started in 2009 and it ran for the first 2 years as an R&D project working with elite athletes and technology partners to find and field test a simple, practical and effective way to help athletes learn to manage their hydration needs on an individualized basis.

Their work in this area was driven by the experience of one of the founders, Andy Blow. Andy holds a degree in Sport and Exercise science and was a regular podium finisher in elite short course triathlon racing but initially had very poor results racing in the heat and at longer Ironman distances due to hydration related problems and cramping — even though he was following the widely recognised ‘off the shelf’ hydration advice for athletes at the time.

Through years of trial and error he eventually figured out how to effectively manage his own sodium and fluid intake levels during training and competition in order to maintain performance, but in the interim suffered some frustratingly poor results. It was the search for a much more effective solution that led to the development of the Precision Hydration concept.