AG Haircare BB Cream Total Benefit Hair Primer


JoyVIVA: Tools for the Fit & Fearless

JoyVIVA is much more than just an online beauty and wellness store. We’re a collective of beauty, wellness, and skin care professionals who are committed to delivering quality products, professionalism, and knowledge.

Store Address

300 - 1788 West Broadway
Vancouver, BC

Contact Info

Phone: 1-844 JOY VIVA


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AG Haircare BB Cream Total Benefit Hair Primer is the go-to, multifunctional hair primer, filling, smoothing, moisturizing and protecting hair against heat styling appliances and colour fading with AG’s exclusive CARE complex. This super rich, silky priming cream prepares and protects the hair prior to styling, evening-out porosity and leaving hair feeling thicker and healthier.


  • Fills uneven hair cuticle
  • Thickens hair
  • Moisturizes and smoothes frizz
  • Adds silkiness
  • Protects against colour fading with AG’s CARE Complex
  • Protects against UV rays
  • Protects against damage from heat styling tools
  • Anti-aging – reduces brittleness
  • Humidity-resistant
  • Primes hair to maintain styles longer between shampoos
  • Hydrolyzed keratin, wheat protein and silk amino acids –absorbed by the hair shaft to fill in gaps and even out the cuticle. The result: overall volume and texture of the hair is dramatically improved. These conditioning agents eliminate rough and coarse texture to make each strand feel silky-smooth, improve moisture and maintain your style longer.
  • Vitamin A and E – Powerful antioxidants that help smooth the hair and add incredible shine while benefiting the scalp and slowing the hair’s aging process.
  • CARE Complex – blend of antioxidants including sunflower seed extract, marigold, lavender, red clover, pine and carnation that fight-off free radicals and guard against UV exposure keeping your hair colour vibrant.
  • Hydrolyzed wheat protein – protects each hair stand to prevent humidity and the damaging effects of heat.
  • super fruit extract – a powerful blend of superfruits including acai berry, aronia, goji, maqui, pomegranate, that are exceptional antioxidants and provide exceptional anti-aging properties.
  • African moringa seed extract – Provides protection from environmental stressers like pollution, dirt and UV rays.


  • 100 mL / 3.4 oz

How to use

  • Emulsify a dime size amount in the palms and work through damp hair from ends to root. Apply preferred styling products as desired, or simply leave and style dry.


Water/Aqua/Eau, Cyclopentasiloxane, Propylene Glycol, Polyacrylate 13, Polyisobutene, Polysorbate 20, Caprylic/Capric Triglyceride, Diphenylsiloxy Phenyl Trimethicone, Aminopropyl Phenyl Trimethicone, Dimethiconol, Dimethicone, Glycerin, Moringa Pterygosperma Seed Extract, Hydrolized Keratin, Butylene Glycol, Sunflower Seed Extract, Panthenol, Cinnamidopropyltrimonium Chloride, Retinyl Palmitate, Tocopheryl Acetate , Euterpe Oleracea Berry Extract, Aronia Arbutifolia/aronia Melanocarpa Berry Extract,vaccinium Myrtillus Fruit Extract, Lycium Barbarum Berry Extract, Garcinia Mangostana Fruit Extract, Aristotelia Chilensis Fruit Extract, Morinda Citrifolia Fruit Extract, Punica Granatum Fruit Extract, Sodium PCA, Silk Amino Acids, Hydrolyzed Wheat Protein/PVP Crosspolymer, Cetrimonium Chloride, Amodimethicone, Trideceth-12, 1,2-Hexanediol, Caprylyl Glycol, Tropolone, Perfluorononyl Dimethicone, Guar Hydroxypropyltrimonium Chloride, Mica, Titanium Dioxide, Parfum/Fragrance.


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