Jane Iredale has been creating quality skincare makeup for face, eyes, lips and cheeks. From muti-tasking minerals to multi-functional brushes, every Jane Iredale line offers versatile products designed to Finish and Protect. They also offer coverage and textures from sheer to full, to luminescent or velvety. Jane Iredale founded the company in 1994. This brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skin care benefits. Jane has always thought of makeup as an essential part of a woman's sense of well-being and she wanted to make that easy to achieve. That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one. Every product in the line is also multi-functional. Her goal is to make products that look good, feel good and are good for the skin. Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.