Routine Dirty Hipster Normalizing Shampoo

Feed your head. Vegetable-based keratin is like a protein shake for your locks, delivering perfectly balanced amino acids to each strand, reducing static and frizz while enhancing elasticity, shine and strength. Oils of patchouli balance the scalp and protect from irritation. Mint and vetiver rejuvenate and stimulate circulation at the roots, promoting hair growth.

Size

350 mL

Benefits/Features

Made with 100% natural and wholesome ingredients, this shampoo will cleanse your locks while also delivering key nutrients for your longest, healthiest hair.

This is a low-lather formula that keeps the suds subtle and hair deeply cleansed. If you like a more sudsy experience, go in for round two on the wash. This is the result of not using synthetic foaming agents, which creates a more gentle clean that leaves your scalp's pH balanced and healthy.

Patchouli, mint, cocoa and vetiver scent.

Vegan, colour-safe and normalizing.

For bored, dull or combination hair.

No synthetic fragrance.

No SLS or parabens.

All-natural ingredients, better for Mother Nature.

Tested on human friends, never animal friends.

This product is recyclable and, even better, refillable.

Usage Instructions

Thoroughly wet your hair. Lather a quarter-sized amount of shampoo into your palms and then work into your roots. Rinse out all of the shampoo.

For optimal results, pair with Routine Dirty Hipster Normalizing Conditioner.

Ingredients

Hydrolyzed Adansonia Digitata Seed Protein: Anti-aging protein from the Baobab Tree provides superior damage recovery, intense protection from UV stress and heat.

Vegetable-based Keratin: Mimics the functional ratios of amino acids in human hair and is more sustainable than animal-driven keratin. Increases hair strength, elasticity and helps protect hair from environmental stressors. Reduces static and frizz and increases shine.

Hydrolyzed Quinoa: Creates a protective scaffolding around hair strands to maintain vibrant, concentrated colour. Enhances shine, style, and body for healthier looking hair.

Full Ingredients:

Water, cocamidopropyl hydroxysultaine, sodium hydroxypropylsulfonate laurylglucoside crosspolymer, disodium lauryl sulfosuccinate, cocamidopropyl pg-dimonium chloride phosphate, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, pogostemon cablin oil (patchouli), sodium benzoate, potassium sorbate, glycerin, vetiveria zizanoides root oil (vetiver), mentha piperita (peppermint) leaf extract, theobroma cacao (cocoa) seed extract, wheat amino acids, soy amino acids, arginine hcl, serine, threonine, rosa centifolia flower extract (rose), lavandula angustifolia (lavender) flower extract, cymbopogon citratus extract (lemon grass), rosmarinus officinalis (rosemary) leaf extract, urtica dioica (nettle) extract, melissa officinalis leaf extract (melissa), mentha piperita (peppermint) oil, yucca schidigera root extract, urtica dioica (nettle) leaf extract, equisetum arvense leaf extract (horsetail), sodium levulinate, benzyl alcohol*.

*Naturally occuring in essential oil.